Privacy policy

- WHO IS RESPONSIBLE FOR THE PROCESSING OF YOUR DATA?

Those responsible for the processing of your data are Pamera Clothing Shop.

This means that we have regulated and are responsible for treating and protecting your personal data.

- FOR WHAT PURPOSE DO WE PROCESS YOUR PERSONAL DATA?

Depending on the products, services or functionalities that you want to enjoy at any given time, we will need to process some data or others, which in general will be, depending on the case, the following:

· your identification data (for example, your first name, last name, language and country from which you interact with us, contact details, etc)
· financial and transactional information (e.g., your payment or card details, information about your purchases, orders, returns, etc.)
· connection, geolocation and navigation data (in case you interact with us from your cell phone, for example)
· commercial information (for example, if you are subscribed to our newsletter)
· data about your tastes and preferences.

- WHAT IS THE LEGAL BASIS FOR PROCESSING YOUR DATA?

The legal basis that allows us to process your personal data also depends on the purpose for which we process them, as explained below:

· To manage your registration as a user: in order for you to register as a user, we need to process your personal data, otherwise we would not be able to manage your registration. In the event that you choose to use the access or login through a social network, the reason why we are entitled to process your data is the consent you provide at the time of authorizing the transfer of your data from the social network.
· The processing of your data is necessary for the execution of the contract of sale or provision of services that binds us with you.
· Customer Service: we consider that we have a legitimate interest to respond to requests or queries that you raise through the various existing means of contact. We understand that the processing of this data is also beneficial to you insofar as it allows us to serve you properly and resolve the queries raised.
· Marketing: The legitimate basis for processing your data for marketing purposes is the consent you give us, for example when you agree to receive personalized information through various means, or when you accept the legal basis to participate in a promotional action or to publish on our social media channels. To show you personalized information, we consider that we have a legitimate interest to perform a profiling with the information we have about you (such as your browsing, preferences or purchase history) and the personal data you have provided such as age range or language, as we understand that the processing of this data is also beneficial to you because it allows you to improve your user experience and access information according to your preferences.
· Usability and quality analysis: We consider that we have a legitimate interest to analyze the usability of the website and the degree of user satisfaction as we understand that the processing of this data is also beneficial to you because the purpose is to improve the user experience and provide a higher quality service.

- HOW LONG WILL WE KEEP YOUR DATA?

The period of retention of your data will depend on the purposes for which we treat them, as explained below:

· Manage your registration as a user: We will treat your data for as long as you maintain the status of registered user (that is, until you decide to unsubscribe).
· Development, fulfillment and execution of the purchase contract or services: we will treat your data for the time necessary to manage the purchase of the products or services you have purchased, including possible returns, complaints or claims associated with the purchase of the particular product or service.
· Customer Service: We will treat your data for as long as necessary to fulfill your request or request.
· Marketing: We will treat your data until you unsubscribe or cancel your subscription to the newsletter.
· Usability and quality analysis: We will treat your data from time to time during the time in which we proceed to perform a specific action or quality survey or until we anonymize your navigation data.

- WILL WE SHARE YOUR DATA WITH THIRD PARTIES?

In order to fulfill the purposes indicated in this Privacy and Cookies Policy, it is necessary that we give access to your personal data to third parties that support us in the services we offer you, namely:

· Financial entities
· Fraud detection and prevention entities,
· Technology service providers,
· Logistics, transportation and delivery service providers and partners,
· Providers of services related to customer service.
· Marketing and advertising service providers and partners.

- CHANGES TO THE PRIVACY AND COOKIES POLICY

We may change the information contained in this Privacy and Cookie Policy from time to time. In case we do so, we will notify you in different ways through the web (for example, through a banner or a pop-up), or even communicate it to your email address when the change in question is significant to your privacy, so that you can review the changes, evaluate them and, if necessary, oppose or unsubscribe to any service or functionality. In any case, we suggest that you review this Privacy and Cookies Policy from time to time in case there are minor changes or we introduce some interactive improvement, taking advantage of the fact that you will always find it as a permanent point of information on our Web.

- INFORMATION ABOUT COOKIES

We use cookies and similar devices to facilitate your navigation on the web, to know how you interact with Us and, in certain cases, to be able to show you advertising based on your browsing habits. Please read our Cookie Information to learn more about the cookies and similar devices we use, their purpose and other information of interest.